October 30, 2023

The “Secret” Benefit of Podcasting

This week on TBOA, Rochelle and I deconstruct what makes podcasting such a valuable tool for soloists.

Talking Points

Inverting the podcasting pyramid to have a faster impact on your business (and waste less time promoting on social media).

Why download numbers don’t really matter as a success metric.

Why you might conduct some interviews in person (and how to leverage your attendance at industry conferences).

How to make podcasting a relationship builder between you and your ideal buyers.

How to get the most benefit from podcasting.

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Yours,

—J