March 4, 2017

Would I be happier if the agency took MORE time to deliver?

Last week, I paid an agency a $2800 flat fee to design and build a new website for my mobile business.

SELLER’S OUTCOME

The entire project took about a week.

I estimate that the agency spent about ten hours total on it.

This gives the agency an effective hourly rate of $280/hr for web design.

Certainly a respectable profit for the agency.

BUYER’S OUTCOME

I’m delighted by the new site.

The new site is dramatically more persuasive than my old site.

Everything I sell costs more than $2800, so if it delivers one additional client it’ll pay for itself.

I’m confident that the new site will pay for itself within 3 months.

I’d be surprised if the new site didn’t pay for itself tenfold within 18 months.