January 29, 2017

“Nobody ever gets speaker’s block”

Have you ever sat down to write some copy for your website and been hit with the most epic case of writer’s block imaginable?

This happens for one of two main reasons:

1. You don’t know who you’re talking to, and/or
2. You don’t know what you’re trying to say

Assuming that you know your craft reasonably well, the odds are very high that #1 is your problem.

As Seth Godin often says:

“Nobody ever gets speaker’s block.”

Why?

Because when you’re talking to someone, you know who you’re talking to...

• You have at least a vague idea of what sort language to use (e.g., tech jargon vs comforting analogy)
• You have at least a vague idea of how you can help them (e.g., debugging a code block vs optimizing a business process)
• You have at least a vague idea of how much you have in common (e.g., you’re an outsider who knows nothing about their world vs you are both members of the same tribe who have shared values and a common understanding of the world)

If you’re having writer’s block, decide who you’re talking to - literally, picture someone who you know would be an ideal buyer - and I betcha the words start flowing.

Yours,

—J

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