Building the Perfect Testimonial

The following list of questions is from The Brain Audit by the handsome and talented Sean D’Souza. Present these questions to your clients and gawk in amazement as the perfect testimonials pour out.

  1. What was the obstacle that would have prevented you from buying this product/service?
  2. What did you find as a result of buying this product/service?
  3. What specific feature did you like most about this product/service?
  4. What would be three other benefits of this product/service?
  5. Would you recommend this product/service? If so, why?
  6. Is there anything you’d like to add?

P.S. You should really buy TBA right now - it’s on my “must read” business books list.